“Many websites take the easy route and cut and paste content from other places. Although this is fast the search engines easily detect this and punish the site as a result by giving lower rank results. Some sites have such elaborate navigation systems that almost inevitably this creates duplicate content as the navigation for each page is the same.”
Using duplicate content checkers
Duplicate content checker is the process that describes whether or not content is unique or already been used somewhere on the website or on a web page or anywhere on the web itself. The duplicate content checker is software that checks content in any form. This can be video, podcasts, live streams, music, or any other form. If it is not being checked the search engines will most likely notice that duplicate content is shown on the page and therefore rank the webpage or website lower because of less relevance. The way in which search engines work is that they first look for new content on your website. If a new page is detected they break it down into chunks. They have an automated duplicate content checker which then compares each chunk with the chunks they already have stored on the huge servers where they store the content of the entire web. If a chunk is found to be the same as another chunk they previously have found it is considered to be duplicate content. Duplicate content can be other content on your own site or content that is the same as another site. In both cases, the site where the content was found first will get the credit for that piece and not the copied text. When using duplicate content the search engines will most likely notice that this is the case and therefore rank the webpage or website lower because of less
relevance. One important thing to remember is the navigation that many websites have. This navigation is usually in the form of buttons or menus that are present on the site. The site normally wants the look and feel and branding of the site to look the same all over the site and as a result, these navigation structures are the same for the whole site. These also fall into the duplicate content checker arena and if your site has too much navigation in relation to the other text on the site then it will consider the whole page as a duplicate content. A good rule of thumb is that no more than 30% of the page should be duplicate navigation. With an average navigation setup, this means you need about 300 words in the body text of the page. So when you use the duplicate content checker please also include the navigation areas so that you get an impression of the whole site and not just the body text.