Digital Marketing

social media marketing

Be effective in the new social media opportunities

“Use social media marketing to build not break your brand. Too aggressive action or overall negative environment can lead to less than expected results“ Social media marketing Social media has received a lot of attention in the recent past. It has been fast-growing and has some very famous names such as Facebook and Twitter. Social …

Be effective in the new social media opportunities Read More »

sem

Understand How To Use SEM, SEO and SEA Effectively

“Attract customers by improving SEM. See how good SEO can not only attract organic traffic but also reduce PPC costs“ The phrase “Search Engine Marketing” SEM was first introduced by Danny Sullivan in 2001 to describe all the activities undertaken by businesses to drive their online business. Search engine marketing (SEM) is a form of …

Understand How To Use SEM, SEO and SEA Effectively Read More »

search engine marketing

How to optimize marketing opportunities in search engine marketing

“Confused about what SEO and SEM are and how to use them in search engine marketing. Learn their meaning and how you can use both to good avail on your website“ Using SEM and SEO in search engine marketing: Search engine marketing (SEM) and Search engine optimization (SEO) are often used interchangeably even by experts …

How to optimize marketing opportunities in search engine marketing Read More »

marketing mix

Integrate the digital possibilities into your marketing mix

“Expand your marketing mix concepts with all the online possibilities such as SEO and SEA“ Marketing mix possibilities: The marketing mix can be seen as the steering wheel for a business and is a tool used in marketing. The marketing mix is often described as a combination of what they call the four ‘P’s and …

Integrate the digital possibilities into your marketing mix Read More »

internet marketing

Use All-New Possibilities Of Internet Marketing

“Many companies do not use internet marketing effectively because they think in traditional marketing models. These companies have corporate websites without having a clear conversion target nor do they organize organic, social media and other traffic into the websites. To be effective companies should think from the outside in meaning from the customers perspective“ All …

Use All-New Possibilities Of Internet Marketing Read More »

affiliate marketing

Avoid The Affiliate Marketing Pitfalls

“Build quality links with affiliate marketing. Avoid poor links which have given affiliate marketing a bad name“ Quality Affiliate Marketing Affiliate marketing is a type of performance-based marketing where an affiliate is rewarded for each visitor that it directs towards the retailer website and receives a financial reward for doing so. The affiliate does the …

Avoid The Affiliate Marketing Pitfalls Read More »

digital marketing

Ensure Optimal Use Of Digital Marketing

“Reach your customers through modern communication and digital marketing and in ways that were until recently not possible.” Digital marketing describes all the advertising that is possible to do online. It encompasses internet-connected devices such as computers, tablets, smartphones, and game consoles. Fundamentally there are two types called push and pull. In pull digital marketing, …

Ensure Optimal Use Of Digital Marketing Read More »