Ensure optimal use of Digital Marketing

By | October 30, 2019

“Reach your customers through modern communication and digital marketing and in ways that were until recently not possible.”

Digital marketing describes all the advertising that is possible to do online. It encompasses internet-connected devices such as computers, tablets, smartphones, and game consoles. Fundamentally there are two types called push and pull. In pull digital marketing, the consumer takes the initiative and seeks the marketing content (via web searches or opening an email, text message or web feed). Examples of pull digital marketing are websites, blogs and streaming media (audio and video).

In push digital marketing a message is sent without the consent of the recipients (examples are display advertising on websites and news blogs, email, text messaging and web feeds). Push digital marketing is also known as spam. Push technologies can provide fresher content because they can be produced when it is created. Because the retailer controls the audience to push digital marketing can better match target groups. However, they are often smaller audiences and also production and distribution costs are higher. Digital marketing, therefore, can be thought of as the combination of push and pull Internet technologies to execute marketing campaigns.

As digital marketing is online, a reporting engine can be easily added within a campaign giving real-time feedback to the retailer about how the campaign is performing. This can be very comprehensive such as what is being viewed, how often, how long, response rates and purchases. The internet is changing very fast and as it does so new technologies will emerge. You need to move fast to take full advantage of this anew channels. You also need to tailor each and every campaign to the channel they are running on. A website campaign will have different characteristics from an email campaign and also have different reports. Because of its rapid growth, billions of marketing spend on traditional channels is already starting to shift to digital marketing campaigns and this will continue to increase as the web matures. Companies are well-advised to start to build a database of customers or potential customers and find out how they wish to be reached. This can be done through digital marketing technologies. Auto Blog SEO can support your digital marketing strategy.

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