“Build quality links with affiliate marketing. Avoid poor links which have given affiliate marketing a bad name“ Quality affiliate marketing Affiliate marketing is a type of performance-based marketing where an affiliate is rewarded for each visitor that it directs towards the retailer website and receives a financial reward for doing so. The affiliate does the… Read More »
“Many companies do not use internet marketing effectively because they think in traditional marketing models. These companies have corporate websites without having a clear conversion target nor do they organized organic, social media and other traffic into the websites. To be effective companies should think from the outside in meaning from the customers perspective“ All… Read More »
“Expand your marketing mix concepts with all the online possibilities such as SEO and SEA“ Marketing mix possibilities The marketing mix can be seen as the steering wheel for a business and is a tool used in marketing. The marketing mix is often described as a combination of what they call the four ‘P’s and… Read More »
“How to attract and keep customers on a website by content marketing“ Content marketing is a term which is used for all kinds of marketing formats that involve the creation and sharing of specific content on specific places on specific webpages. The goal is to attract visitors to a certain webpage, commonly known as a… Read More »
“Copywriting is not simply listing what you want to communicate. You also need to take into account the readability and SEO elements within the page” Copywriting is defined as the art of writing different kinds of text for all kinds of purposes such as advertising or marketing a business, product, idea, opinion or opinion. For… Read More »
“Use all your creative writing techniques when writing content for your site. Readers will appreciate their own style and the use of teasers to tempt them to go to the next page. You want to find out how then read on.” Creative writing is any writing that goes outside the usual boundaries of a “normal”… Read More »
“Attract customers by improving SEM. See how good SEO can not only attract organic traffic but also reduce PPC costs“ The phrase “Search Engine Marketing” SEM was first introduced by Danny Sullivan in 2001 to describe all the activities undertaken by businesses to drive their online business. Search engine marketing (SEM) is a form of… Read More »
“Allways inform with redirect the search engines about changes to the URL or general site changes“ Redirect techniques You will find that when you have a website there will be the need to change it. Mostly this is a matter of updating the content of a page to keep it fresh. Often this is simply… Read More »
“using a sitemap to tell Google about how your site is structured.” Using sitemaps A site map provides information about all the pages and structure of a website that you want to be accessible to crawlers or users. The format can be a document or as an HTML webpage. It can be used as a… Read More »
“Building links will drive traffic and create status and authority for your site. Chose quality over quantity as one good link can be worth a thousand poor ones” Building links for performance Building links is the process of making the connections between the different pages on your website which allows the customers to find what… Read More »