“Many companies do not use internet marketing effectively because they think in traditional marketing models. These companies have corporate websites without having a clear conversion target nor do they organized organic, social media and other traffic into the websites. To be effective companies should think from the outside in meaning from the customers perspective“
All activities to promote one’s products or services which are carried out over the internet can be considered as Internet marketing. It has many pseudonyms including web marketing, online marketing, web advertising, or e-marketing. Internet marketing covers a wide area because it also includes e-mail marketing, wireless media, and digital customer data and electronic customer relationship management (ECRM) systems are also often grouped together under internet marketing. Internet marketing involves the creative design elements, the technical elements of building a website and even sales campaign activities. All the activities included in the search engine marketing (SEM) and search engine optimization (SEO) are also internet marketing. These are all the activities needed for the customer life cycle such as the placement of media and banner ads on specific websites, email marketing, content marketing, and mobile advertising. Digital marketing differs from internet marketing in that it goes one step further in that it often includes specific business targets and gets the company established in the digital world. Internet marketing initiatives are usually integrated into the company’s internet or digital strategy. Auto Blog SEO has found that many companies have an offline strategy and usually a very brief online strategy, which sometimes is not even written down. Quite often these two strategies are not connected together and therefore are impossible to execute together. It often results in conflicts between departments who struggle to control their part of the website rather than having a specialized department with the knowledge and drive to push the whole online strategy for all departments in a company. Auto Blog SEO can support your company to formulate a coherent and integrated strategy that includes the online components. This includes getting alignment between the product specialists in the departments and the online experts often sitting in an IT or separate department. It is essential that these two work closely together and Auto Blog SEO has the experience to guide your company in this process.