“Link building services can support creating the right quality links to help you grow your company“
Link Building Services
Link building services are offered by many companies. In many cases, these companies make their money from providing a large volume of traffic by providing link building services. They often purchase this traffic from dubious sources and as a result, the quality of the links is low. This will mean that customers are not the intended target group and the site will not achieve the conversion it has foreseen and as a result a high bounce rate. This will convince the search engines that the site does not have a high-quality score and lower the ranking results. Good link building services will build quality links through selected partners. These partners typically will have high traffic and status within the community and subject area they operate in. They will be in the same area of business and have high authority and trust levels. Linking to these kinds of sites using the right keywords can make a huge improvement to ones own ranking results
SEO-optimizers can advise you on what would be suitable partners and work together with you and the foreseen partners to make it happen. Large corporations typically have many different websites, for instance in different countries, and these also can be joined together by using link building services and add value by increasing the trustworthiness of the site. We see many large corporations that do not make good use of all their URL’s across their different websites and as a result miss out on their total capability. You can also gain information about likely good candidates for linking by analyzing competitor sites and looking at their backlinks. It is a fact that a site that has many links on the page dilutes the value it gives to other sites and so it is better to get linked from a page with few links rather than one with many all other things being equal.
Here are some examples of the way links can be built using different techniques.
1 – Manual Link Submissions/Requests
In this method, you go directly to the site which has high page ranking and request them to add a link to your site without offering a financial reward. You can look at the search results and find non competing sites where you may go to request links. Also, you can use the sites of your competitors and find out where they get their links from. If these are high ranking then they can also be used. If you want to beat your competitors however you need to find others as simply copying them will not get you ahead of them. Requesting links is a long tedious process so you should attempt this only if the value is high ie the ranking of the relevant page is high.
2 – Competitive Link Research/Acquisition
You can use specific tools such as the SEO-optimizers tools that find out how your top competitors have earned their links. You then attempt to emulate their success by getting links from their sources. This method does not do the work for you but rather reduces the effort of finding suitable partners to get links from. You can as an example use Yahoo! link domain or Liunkscape’s Link intersect tool. This method is again a lot of work and the quality of the links is not certain at the beginning.
3 – Links via Embedded Content
You offer embeddable forms or widgets to customers to embed in their site. When these websites take up your offer you get links back to your own site. This is highly scaleable as no additional work is needed to achieve these results. The link quality can usually also be quite high.
scribd.com offer such a possibility by allowing PowerPoint presentations to have an embedded graphical view on any page. scribd.com earns a link in the process also. Twitter also has badges that let you link a conversation stream by adding a simple piece of HTML code to your website. They have as a result become one of the most linked-to sites on the web.
4 – Link-bait & Viral Campaigns
Viral content naturally attract content from other sites who want to get in on the “cool” piece of information. Viral content is not so easy to craft but can be extremely powerfull once it achieves widespread popularity. The anchor text is not controllable but even so the link address is usually OK.
5 – Content, Technology & API Licensing
If you have a piece of work that can be licensed out then other sites that license this automatically provide links back. The anchor and link are fully controllable and implementation creates a wide range of types of profiles. It is difficult to do but once done it is only limited by adoption.